How Trades Businesses in Madison County, TN Can Crush It on Social Media Without Going Broke
- Brandy Kemp
- Jul 9
- 2 min read
You don’t need a viral video or a ring light to make an impact online—especially if you’re in plumbing, HVAC, landscaping, or any other trade. What you do need? A little consistency, some strategy, and content that actually connects with your local audience.
Social Media is the New Word of Mouth
In a place like Madison County, reputation matters. Social media is where word-of-mouth happens now—only faster, louder, and 24/7. If you’re not showing up, someone else is.
What to Post (Without Giving Away All Your Secrets)
Skip the hard sells. Focus on:
Before-and-after photos (They love a glow-up)
Short 15-second videos of your team working
Quick tips homeowners can use (without giving away the whole trade)
Customer testimonials—bonus points if it’s a video!
Fun facts or “Did you know?” series tied to your services
Remember: It’s not about showing off. It’s about showing up.
Why Local Works
Your goal isn’t to get a million followers. It’s to stay top-of-mind in your town. Tag Madison County, nearby cities, and even local events. Bonus: Geo-tagging your work locations helps with searchability.
Short Form Wins (and You Don’t Need to Dance)
You’ve got 3 seconds to hook someone. Use that time wisely. Here’s how:
Hook: “This HVAC mistake could cost you $1,000”
Middle: Quick clip of a common issue
End: “Don’t wait ‘til it breaks. Call us today.”
Real. Local. Helpful. That’s the formula.
Final Thought: You Don’t Need to Be Everywhere—Just Where It Counts
Pick one or two platforms (like Facebook and Instagram), and show up consistently. Track what works. And don’t overthink it. You already do the hard work—social media is just letting folks know about it.
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