If your marketing did not work last year, you are not alone. Most small business owners did not fail because they “didn’t try hard enough.” They failed because they were building on a cracked foundation. A solid marketing strategy for small business does not start with posting more, or boosting random ads. It starts with clarity. When businesses skip that step, they end up frustrated, burned by agencies, and convinced digital marketing just does not work. So let’s talk about

New year, new standards. Use this to get your marketing basics in line this month. 1. Know Your Numbers (for THIS month) Monthly revenue goal: $__________ Average sale amount: $__________ Now do the math: # of sales needed: Monthly goal ÷ average sale = ________ sales Estimate # of leads needed: (Example: If 1 out of 3 leads becomes a sale)Sales needed × 3 = ________ leads I know my revenue goal I know how many sales I need I have a rough idea of how many leads I need 2. Cl

Holiday lights come down, kids go back to school, and suddenly… January hits like a ghost town. But it doesn’t have to. With a simple post-holiday marketing plan, your chamber of commerce, local leaders, and small business owners can turn December’s holiday buzz into steady winter traffic. Use this as a plug-and-play plan for [Your Town] and boost your local SEO , too. 1. Capture the Crowd Before the Season Ends While shoppers are still out in December, focus on one main go

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