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  • Brandy Kemp

The 3 Pillars of Marketing

I wanted to share a simplified approach to developing an effective marketing plan by focusing on three essential content pillars that can help drive your success, without adding unnecessary complexity to your already hectic schedule.

  1. Educate: Showcasing the Value of Your Product/Service When creating content, aim to educate your audience about how your product or service can solve their problems or meet their needs. This can be as simple as sharing tips, insights, or "how-to" guides related to your industry. By providing valuable information, you position yourself as an expert and build trust with potential customers.

  2. Sell: Promote Your Offerings Strategically While it's important to avoid being overly salesy, it's also necessary to promote your products or services effectively. Share sales-oriented content occasionally to highlight the unique features, benefits, or limited-time offers associated with what you provide. Remember, a well-placed sales post can go a long way in converting leads into customers.

  3. Personalize: Connect on a Human Level Small businesses have a unique advantage—the ability to create personal connections with their customers. Share glimpses of your team, behind-the-scenes moments, or stories that reflect your values and show your audience the real people behind your brand. This personal touch helps foster trust and loyalty, setting you apart from larger, impersonal competitors.

By organizing your content under these three pillars—Educate, Sell, and Personalize—you can simplify your marketing plan and ensure a balanced approach. For example, you could share educational tips on social media, run limited-time promotions through email campaigns, and occasionally post pictures or stories about your team on your website or blog. The key is to strike a balance that aligns with your available time and resources.

Remember, marketing doesn't have to be overly complicated or time-consuming. By focusing on these three content pillars, you can effectively engage your audience and drive meaningful results for your small business.

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