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  • Brandy Kemp

Who is the real MVP?

Updated: Apr 27



Choosing the Most Valuable Player (MVP) in digital marketing between content creation, SEO, and social media engagement depends on your campaign goals and what you value most. Here’s a straightforward look at each:


- Content Creation: This is the foundation of digital marketing. Good content engages your audience, communicates your message, and provides value. It supports SEO and social media efforts by offering something to optimize or share.

- SEO (Search Engine Optimization): SEO is about making your website more visible on search engines. It attracts organic traffic that is more likely to convert because these users are actively searching for what you offer. SEO is key for long-term traffic growth.

- Social Media Engagement: This involves interacting with your audience on social platforms. It's great for building brand awareness, loyalty, and customer satisfaction. Social media can also drive traffic to your site and support targeted advertising.


The MVP depends on your specific goals:


- For long-term brand growth and organic traffic, SEO could be the most valuable because it helps you rank higher on search engines.

- For immediate interaction and building a community, social media engagement could be most beneficial.

- Since both SEO and social media rely on having great content, content creation might be considered the essential MVP across strategies.

A successful digital marketing strategy usually combines these tactics, adjusted for your specific objectives. This comprehensive approach ensures a stronger and more versatile marketing effort.


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